> Writing Copy
The Power of Split-Testing Step
Step 1. Okay, so now you have at least 15 ad groups, right? Good. Today we're going take a look at how you can write more effective ads. Open a new browser window and go to the Google AdWords login page. Login to your account and click 'Campaign #1'. Then click on 'Cheap Flowers' or one of the ad groups you created.
Step 2. When we got started our sample ad looked like this:
Make Money Online
Earn Money With Affiliate Programs
Free Info.See Proof!
www.ViralPix.com
www.viralpix.com/?xxxxx
We can improve our ad in a number of ways, but rather than just changing our ad, let's do something more intelligent. Let's test our new ad against the one we're currently running.
Click on 'Create New Text Ad'. This should bring up a copy of our current ad. It's important that we only modify one factor at a time so we can attribute any improvement to that factor rather than guessing.
Here's my suggestion for a new ad:
$250-Day at home
Earn Money With Affiliate
Start Now, No Exp Nec.
www.ViralPix.com
www.viralpix.com/?xxxxx
Not much different - all I did was was define it a little bit more. Instead of just make money at home, it now has make money at home with a specific amount of money earned each month. It is also specific about when you can start and if any experience is necessary. They are abbreviated because many of the places you enter ads will have a limit on how many character you can use. Even so, my guess is over time one ad will get clicked on more often than the other. When you look at these ads in a few days or weeks you will likely see that one ad will have a higher click-thru rate (CTR.) CTR is a percentage of how many times your ads is clicked versus how many times it is shown.
Google rewards you for having a high CTR. Your ad position on the page is determined by multiplying your CTR by your bid price. Once each ad has 30 or more clicks, delete the less effective ad. Then create another ad to test against it. This is referred to as split-testing. I recommend only split testing two ads against each other at a time.
Step 3. Repeat this process for each of your ads you created yesterday. When you are done you should have at least 15 ad groups running two ads each.
Step 4. Now, create at least 5 more new ad groups with two ads in each. Apply the principles you learned in this and previous lessons to each new ad you write. This should give you a total of no less than 20 ad groups, each with two ads.
Don't forget: It's important to monitor your ads daily!
Next is "Bumping Your Bids to Maximize Your Profits"
Next we'll discuss when it makes sense to increase your bid prices.
Step 1. Start by opening a new browser window and go to the ClickBank login page. Enter your name & password. Now mouse over 'Reporting' and scroll to the right and click 'View Transactions sent from your website'. Take a look at both the 'confirmed' and 'pending' sales you have made. If you have 3 or more sales from the same merchant, it may make sense to increase your bid price for that ad group. Make a note of how much you have made from each 'multiple sale' ad group.
Step 2 Open another new browser window and go the Google AdWords login page. Enter your name & password. Now click on 'Campaign #1'. Be sure the pull down box on the right says 'all time'. Find the ad group that you have made several sales for and see how much it has cost you. Now compare it to how much you have made (you wrote it down, right?) Divide what you made by what you spent and you'll come up with a ratio.
Example:
I made 4 sales for ABC Software for a total of $28.
I spent $4 at AdWords.
$28 / $4 = 7. My 'ratio' is 7 to1 (7:1).
Or to be less math and more money, I spent $4 and made $28. The money in my pocket is $24. Now you start to see the power of pay-per-clicks
To me, this sounds like a good candidate for an increased bid price. You will need to determine what 'ratio' you want to shoot for. Personally, I shoot for 4:1. If my ratio is greater than 4:1, I generally will increase my bid price somewhat. Then I come back in a few days to see if the increase has helped sales and my number of clicks per day.
If my ratio is less that 4:1, but greater than 2:1, I will generally leave it unchanged. Most business owners would kill for $2 of income for every $1 spent - for me it's the minimum I accept. If my ratio is less than 2:1, I will typically decrease my bid or eliminate less-specific keywords.
Step 3. Have you decided what your target ratio is?
If so, go and bump the bid prices a few cents on the ad groups where you have a ratio greater that your target. To increase your bid, be sure you're inside 'Campaign #1'. Then click on the ad group itself. Then click 'edit bid'. Increase your bid modestly and click 'Save'. Doing so will likely lower your ratio a bit, but increase your overall profits. You'll be spending more to get each click, but you'll be getting more clicks which should result in more sales.
Remember: It's important to monitor your ads daily!
Next "Monitoring Your Results and Building On Them"
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